Exhibition booths for the it-sa with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
it-sa in Nuremberg is Europe’s leading trade fair for IT security and a central meeting point for decision-makers, experts, and providers. It generates momentum for a secure digital future.
Companies present innovative solutions, discuss current threats, and establish valuable connections with partners and customers from a wide range of industries worldwide, sustainably strengthening their competitive position in the digital age today.
A professionally designed exhibition stand attracts attention, clearly conveys your brand message, and builds trust, turning conversations into qualified leads and long-term business relationships on this leading IT security platform with maximum visibility.
| Visitors | Fachbesucher |
| Turnus | Jährlich |
| Dates | 27.10.2026 - 29.10.2026 |
Your competitive advantage at the it-sa
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the it-sa
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the it-sa, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the it-sa in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the it-sa
The it-sa in Nuremberg is Europe’s leading trade fair for IT security, accompanied by a congress. Each year, more than 700 exhibitors present their solutions. Over 25,000 trade visitors gather information on cyber defense, cloud security, network protection, and compliance.
I have attended the event several times and experience it as clearly structured and practice-oriented. Key added value arises from expert forums, live demos, and direct exchange with manufacturers. Anyone planning specific projects will find the right contacts at decision-making level here.
Exhibitors and Brands
At it-sa, international market leaders and specialized providers present their solutions. These include vendors in the areas of endpoint security, SIEM, IAM, cloud security, managed security services, and encryption.
Many providers showcase live attacks and real use cases. This makes it easier for you to evaluate solutions for your own projects. The proportion of German and European manufacturers is high, strengthening its relevance for local compliance requirements.
Trade Visitors and Decision-Makers
The trade fair is exclusively aimed at industry professionals. Here you will meet IT managers, CISOs, security analysts, data protection officers, and managing directors.
The proportion of decision-makers is above average. Many visitors attend with concrete investment needs. This makes the event particularly efficient for vendors and project managers.
Trends, Innovation, and Business Development
The focus is on current threat scenarios, zero trust architectures, NIS2 implementation, KRITIS requirements, and AI in cyber defense.
it-sa is not merely an image-driven trade fair. Many discussions lead directly to proof-of-concept projects or concrete tenders. Particularly in the SME sector, sustainable business relationships are formed here.
Venue and Standards
NürnbergMesse offers modern halls, short distances, and a clear structure. The expert forum is integrated into the exhibition halls, allowing you to combine presentations and meetings without losing time.
Standards are high. The content is technically sound and aimed at professionals. Marketing appearances without substance have little room here.
Travel and Organization
The organization is efficient. Online tickets, fast registration, and good visitor guidance make your trade fair day easier.
Schedule appointments with exhibitors in advance. Capacity is high. Spontaneous meetings are possible, but often involve waiting times.
Location
Nuremberg is one of the most important trade fair locations in Germany. The city offers high hotel capacity and well-established infrastructure for large-scale events.
Accessibility
Highway and Airport Connections
Direct access to the A6, A9, and A3 motorways. Nuremberg Airport is around 15 minutes from the exhibition groundsSubway Lines
U1 to Messe stationParking Facilities
Several parking garages and large parking areas directly at the venue with clear signageHotels
Business hotels in close proximity as well as numerous options in the city center with fast subway connections
Practical Tip
Schedule appointments at least two weeks before the trade fair begins. Prioritize vendors according to project status and budget framework.
Specifically attend expert presentations on regulatory topics such as NIS2 or KRITIS. There you will receive concrete recommendations for action and checklists that you can directly integrate into your security strategy.
Ready for the it-sa?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.