Exhibition booths for the Anuga with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
Anuga is the world’s leading trade fair for the food industry and the most important meeting place for the international food and beverage sector. In Cologne, exhibitors present innovative products, trends, and forward-looking concepts.
Here, manufacturers, retailers, and decision-makers from around the world connect, establish valuable contacts, and explore new markets. Anuga drives innovation, growth, and sustainable success.
A professionally designed exhibition stand determines visibility, brand impact, and sustainable business success – anyone who wants to make a convincing impression at Anuga needs a strong concept that inspires visitors and builds lasting trust.
| Visitors | Fachbesucher |
| Turnus | Every 2 years |
Your competitive advantage at the Anuga
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the Anuga
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the Anuga, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the Anuga in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the Anuga
Anuga in Cologne is the world’s leading trade fair for food and beverages. It takes place every two years and brings together the entire range of the global food market in one location. In 2023, more than 7,900 exhibitors from over 100 countries presented their products.
The trade fair is clearly focused on the retail sector. Decision-makers from food retail, wholesale, foodservice, and catering use Anuga for assortment planning, trend evaluation, and order placement. Anyone active in the international food market cannot afford to miss this platform.
Exhibitors and Brands
Anuga brings together ten trade shows under one roof, including Fine Food, Dairy, Meat, Frozen Food, Drinks, and Organic.
You will meet:
- International brand manufacturers
- Innovative start-ups
- Country pavilions with national specialties
- Private label suppliers
- Producers for private label
From extensive trade fair experience, it is evident that export-oriented companies with a clear growth strategy for the European market are particularly well represented.
Trade Visitors and Decision-Makers
Anuga is exclusively aimed at trade visitors.
Typical visitor groups:
- Managing directors and business owners
- Purchasing managers and category managers
- Importers and distributors
- Decision-makers from gastronomy and contract catering
The high proportion of decision-makers ensures binding discussions. Appointments are tightly scheduled. Many exhibitors report concrete deals concluded directly at the trade fair.
Trends, Innovation, and Order Business
Anuga is regarded as the industry’s trend barometer. Topics such as plant-based products, alternative proteins, sustainable packaging, and clean label are in focus.
Order business plays a central role. Many retailers use the fair for final assortment planning for the coming year. Trend zones and special showcases provide orientation and deliver reliable market impulses.
Venue and Standards
The trade fair takes place at the Koelnmesse exhibition grounds. The venue offers modern halls, clear wayfinding, and a high level of service quality.
The standard is international and professional. Discussions are goal-oriented. Those who arrive well prepared achieve measurable added value.
Location
Anuga takes place in Cologne-Deutz, directly on the Rhine and in close proximity to the city center. The location is one of the most important trade fair sites in Europe.
Accessibility
Highway and Airport Connection
Direct access to the A3, A4, and A59 motorways. Cologne Bonn Airport is around 15 minutes away.Subway Lines
Lines 1 and 9 to Deutz/Messe station
Lines 3 and 4 to Deutz/Messe stationParking Garages
Several exhibition parking garages with clear signage. Early arrival ensures short walking distances.Hotels
Wide selection in Deutz and the city center. Fully booked early during the trade fair period. Reserve in good time.
Practical Tip
Plan your appointments at least four weeks before the trade fair begins. Schedule fixed time slots with A-suppliers and define clear meeting objectives.
Experience from numerous trade fair visits shows: Those who proceed in a structured manner achieve up to 30 percent more qualified meetings per day and use Anuga far more efficiently.
Ready for the Anuga?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.