Exhibition booths for the gamescom with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
Gamescom is the world’s largest trade fair for computer and video games and a meeting point for millions of fans, developers, and industry experts in Cologne.
It brings together innovations, premieres, and networking at an international level, setting new standards each year for trends, technologies, and community experiences. This is where partnerships are formed and brands become tangible and are shaped sustainably.
A professionally designed exhibition stand determines visibility, brand impact, and qualified leads – those who impress at Gamescom position themselves sustainably in the competition and secure decisive business opportunities in the market for the long term.
| Visitors | Fach- und Privatbesucher |
| Turnus | Jährlich |
| Dates | 26.08.2026 - 30.08.2026 |
Your competitive advantage at the gamescom
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the gamescom
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the gamescom, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the gamescom in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the gamescom
The gamescom in Cologne is the world’s largest trade fair for computer and video games. Every year, more than 320,000 people from over 100 countries attend the event. They experience new releases, premieres, and e-sports tournaments at an international top level.
For trade visitors, the fair offers a dedicated Business Area with over 30,000 industry professionals. Developers, publishers, and investors use the platform for networking, deal-making, and market analysis. Gamescom is considered the central meeting point of the global games industry.
Exhibitors and Brands
More than 1,200 exhibitors from around 60 countries present their products. Leading publishers, indie studios, hardware manufacturers, and platform operators are represented. Brands such as Nintendo, Xbox, PlayStation, and Ubisoft showcase world premieres and playable demos. The Indie Area continues to grow and offers innovative studios high visibility.
Trade Visitors and Decision-Makers
The Business Area is clearly separated from the public area. Here you will meet CEOs, producers, investors, and media representatives. Access is granted via an accredited trade visitor ticket. Advance appointment scheduling is essential, as many decision-makers are fully booked weeks before the fair begins.
Trends, Innovation, and Order Business
Artificial intelligence, cloud gaming, virtual reality, and cross-platform services are shaping the industry. Merchandising and licensed products are gaining importance. Concrete order business primarily takes place in the B2B sector. In my experience, many partnerships are prepared on a smaller scale away from the big stages.
Environment and Positioning
The fair combines entertainment with business. Large stages, e-sports events, and community activities generate high reach. At the same time, gamescom remains a professional marketplace. As a media hub, Cologne offers an experienced environment with strong digital infrastructure.
Travel and Organization
Koelnmesse organizes clear visitor flows and digital ticket controls. Trade visitors receive access to the Business Lounge and conference areas. Due to high demand, early hotel booking is recommended at least six months in advance.
Location
Koelnmesse is centrally located on the Rhine in the Deutz district. The venue includes several modern halls with direct access to the Congress Center.
Accessibility
- Motorways and Airport: Direct connections to the A3, A4, and A59. Cologne Bonn Airport is approximately 15 minutes away
- Subway Lines: Lines 1 and 9 to Deutz Messe station, lines 3 and 4 to Koelnmesse
- Parking: Several exhibition parking garages with over 14,000 parking spaces
- Hotels: More than 300 hotels in the city area, many within walking distance
Practical Tip
Schedule your appointments before the fair begins and use fixed 30-minute time slots. Clearly align discussion objectives and prepare a brief project presentation. This increases the likelihood of concrete follow-up meetings and measurable results.
Ready for the gamescom?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.