Exhibition booths for the showUP with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
Expo Haarlemmermeer
1019AJ Amsterdam
Neatherlands
We are happy to advise you
The showUP trade fair for Home & Gift is the central meeting point for innovative brands and creative retailers. Here, trends related to living, gifting, and lifestyle are presented.
In an inspiring atmosphere, valuable connections are formed between manufacturers, buyers, and industry experts. The fair provides space for new ideas, strong partnerships, and sustainable growth.
A professionally designed exhibition stand determines visibility, brand impact, and sales success. It attracts visitors in a targeted way, builds trust, and makes your offering at showUP sustainably memorable and competitive on site.
| Visitors | Fachbesucher |
| Dates | September 2026 |
Your competitive advantage at the showUP
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the showUP
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the showUP, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the showUP in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the showUP
The showUP trade fair for Home and Gift in Amsterdam is a key date for the European lifestyle retail industry. Twice a year, around 300 brands present their latest collections in the areas of home accessories, stationery, gifts, and design.
I have visited the fair several times and appreciate its clear structure and compact size. It enables efficient discussions with decision-makers. Order business is the main focus, trends are visible early, and walking distances remain short.
Exhibitors and Brands
Around 300 exhibitors from the Netherlands and across Europe showcase curated assortments. You will find established brands as well as young labels. Key segments include home accessories, kitchen products, stationery, bags, jewelry, and seasonal gift items. Many suppliers offer direct delivery from stock.
Trade Visitors and Decision-Makers
The fair is aimed at retailers, concept stores, buyers, online retailers, and chain stores. Interior designers and buyers from larger retail groups also attend. The visitor profile is international, with a strong focus on the Benelux region and Germany.
Trends, Innovation, and Order Business
showUP is considered a trend barometer for the European home and gift market. Sustainable materials, small series, and design-oriented concepts shape the offerings. Orders are placed directly at the stands. Many exhibitors offer attractive trade fair conditions and fast delivery times.
Setting and Standards
The fair stands out with its clear hall structure and high-quality presentation. It is compact, well organized, and can be visited efficiently in one day. The concept is curated rather than random. Quality comes before quantity.
Location
The venue is the EXPO Greater Amsterdam in Vijfhuizen, near Amsterdam. The site is modern, bright, and clearly laid out. The infrastructure is tailored to trade visitors.
Accessibility
Highway and Airport Access
Direct access to highways A4 and A5. Schiphol Airport is approximately 10 minutes awayMetro Lines
From Amsterdam Centraal take metro line 52 to Station Zuid, then continue by bus towards VijfhuizenParking
Spacious parking facilities directly at the exhibition groundsHotels
Numerous business hotels at Schiphol Airport and in Amsterdam city center
Travel and Organization
Registration is completed online in advance. On-site, you benefit from short walking distances and clear signage. One day is usually sufficient to hold targeted meetings and place orders. Schedule appointments in advance.
Practical Tip
Arrange fixed appointments in advance with your key suppliers. Complement these with two hours reserved for discovering new brands without appointments. This way, you secure your core assortment while identifying new impulses for high-margin additional product ranges.
Ready for the showUP?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.