Exhibition booths for the SMM with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
SMM in Hamburg is the world’s leading trade fair for the maritime industry and a central meeting point for innovation, exchange, and international partnerships. It brings together decision-makers from all sectors of the global industry.
Here, companies present the latest technologies, sustainable solutions, and forward-looking concepts for shipbuilding, equipment, and maritime services. It drives growth and global networking in a dynamic industry.
A professionally designed exhibition stand determines visibility, brand impact, and qualified contacts. Only those who present themselves with a clear concept and strong presence leave a lasting impression on international trade visitors and partners.
| Visitors | Fach- und Privatbesucher |
| Turnus | Every 2 years |
| Dates | 01.09.2026 - 04.09.2026 |
Your competitive advantage at the SMM
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the SMM
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the SMM, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the SMM in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the SMM
The SMM in Hamburg is the world’s leading trade fair for the maritime industry. Every two years, more than 2,000 exhibitors and around 40,000 trade visitors from over 100 countries meet here. It showcases innovations across the entire maritime value chain.
The trade fair is considered the central meeting point for shipbuilding, suppliers, offshore, ports, and maritime services. Anyone preparing investment decisions or seeking to enter new markets will find consolidated market transparency, reliable contacts, and concrete project opportunities here.
Exhibitors and Brands
At SMM, shipyards, system suppliers, engine manufacturers, equipment providers, classification societies, and digital solution providers present themselves. Leading brands from Europe and Asia showcase propulsion systems, automation, safety technology, and sustainable technologies. Many world premieres are introduced here for the first time.
Trade Visitors and Decision-Makers
You will meet managing directors, technical managers, buyers, and project leaders. The proportion of decision-makers is high. Discussions take place on equal footing. Contracts are prepared and projects are specified directly on site. This makes the trade fair equally relevant for suppliers and investors.
Trends, Innovation, and Order Business
The focus is on alternative propulsion systems, decarbonization, digital fleet management, and autonomous systems. In my experience, solid leads are generated here, as many shipping companies have already defined their investment budgets. SMM is not just a showcase, but an active marketplace for order business.
Environment and Standards
Hamburg is one of Europe’s leading maritime hubs. Hamburg Messe offers modern exhibition halls, clear visitor guidance, and professional organization. Conferences and expert forums complement the exhibition with well-founded market analyses and political impulses.
Travel and Organization
Hamburg Messe is centrally located within the city. The venue can be reached quickly and reliably. The infrastructure is designed for large international events.
Location
Hamburg Messe und Congress
Messeplatz 1
20357 Hamburg
Accessibility
Motorway and airport connections
Via the A7 motorway, exits Hamburg Volkspark or Hamburg Bahrenfeld. From Hamburg Airport, the exhibition grounds can be reached in around 25 minutes by taxi or trainSubway lines
U2 to Messehallen
U3 to Sternschanze or St. PauliParking garages
Messe West and Messe Mitte parking garages with direct access to the groundsHotels
Numerous business hotels within a one-kilometer radius. Early booking is recommended during the trade fair period
Practical Tip
Arrange appointments with your target contacts at least three weeks before the trade fair begins. Use the exhibitor directory and prioritize according to investment relevance. Plan fixed time slots for each hall. This will ensure qualified meetings and help you avoid downtime.
Ready for the SMM?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.