Exhibition booths for the südback with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
Messe Stuttgart
70629 Stuttgart
Germany
We are happy to advise you
südback is the leading trade fair for the bakery and confectionery industry in the German-speaking region. It brings together innovations, trends, and practical expertise. This is where experts and decision-makers meet.
Exhibitors present state-of-the-art technology, high-quality raw materials, and creative concepts that future-proof businesses and provide new impulses for quality, efficiency, and sustainable growth in both national and international competition.
A professionally designed trade fair stand determines attention, trust, and lasting contacts – those who impress here significantly increase visibility, brand strength, and sales opportunities, and clearly position themselves sustainably in the market competition.
| Visitors | Fachbesucher |
| Turnus | Jährlich |
| Dates | 24.10.2026 - 27.10.2026 |
Your competitive advantage at the südback
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the südback
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the südback, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the südback in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the südback
The südback in Stuttgart is one of the most important trade fairs for the bakery and confectionery industry in Europe. More than 600 exhibitors showcase machinery, raw materials, concepts, and digital solutions. You receive a compact market overview and meet suppliers directly on site.
Around 30,000 trade visitors from crafts, industry, and retail use the fair as an ordering and information platform. The focus is on production, shopfitting, digitalization, and personnel. From experience, a structured trade fair plan is worthwhile, as the halls are highly frequented.
Exhibitors and Brands
You will meet leading manufacturers of ovens, refrigeration systems, dough processing technology, packaging, raw materials, and POS systems. Many market leaders from Germany, Italy, and France present innovations. Start-ups showcase digital tools for merchandise management, branch control, and personnel planning.
Trade Visitors and Decision-Makers
The fair is aimed at owners, production managers, master confectioners, and buyers. The proportion of decision-makers is high. Many businesses attend with clear investment intentions. This makes discussions binding and efficient.
Trends, Innovation, and Order Business
The focus is on energy efficiency, automation, and snack concepts. Vegan and high-protein baked goods are gaining space. Digital ordering systems and AI-supported production planning are increasing. Südback is considered a strong ordering fair with a high on-site closing rate.
Environment and Standards
Messe Stuttgart offers modern halls, short distances, and a clear structure. Competitions and demonstrations provide practical examples at a high professional level. The standard is technically sound and clearly focused on the craft sector.
Location
The fair takes place at the Messe Stuttgart exhibition grounds directly at the airport. The region is one of the strongest economic areas in Germany, with a high density of craft businesses.
Accessibility
Highway and airport connections
Direct location at the A8 motorway. Stuttgart Airport in immediate proximitySubway lines and line numbers
U6 towards Flughafen/Messe
S-Bahn lines S2 and S3 to Flughafen/MesseParking garages
Several parking garages and parking areas directly at the exhibition groundsHotels
A wide selection of business hotels at the airport and within the city of Stuttgart
Travel and Organization
You can reach the venue quickly by train, car, or plane. Schedule fixed meetings in advance. Use the online exhibitor directory for preparation and hall planning.
Practical Tip
Arrange meetings involving investment budgets in advance and define specific requirements in writing. Bring production figures, floor dimensions, and energy consumption data. This way, you will receive reliable offers and save several coordination rounds after the fair.
Ready for the südback?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.