Exhibition booths for the WBWE with maximum impact
We’ll turn your trade show booth into a visitor magnet and bring your brand to life on-site.
Amsterdam RAI
13200 Ciudad Real
Neatherlands
We are happy to advise you
WBWE is one of the most important trade fairs for wine worldwide, bringing together producers, traders, and brands in one place. It promotes exchange, trends, and new business relationships on an international level.
Here, innovative concepts meet strong purchasing decision-makers, opening up new export opportunities. Inspiration, networking, and tastings create a platform for sustainable growth in the international wine industry at the highest level.
A professionally designed trade fair stand determines attention, brand perception, and deal closures. Only those who show presence remain memorable and fully leverage the potential of WBWE for sustainable sales success and strong partnerships.
| Visitors | Fachbesucher |
| Turnus | Jährlich |
| Dates | November 2026 |
Your competitive advantage at the WBWE
A trade show booth that captures attention and convinces purchasing decision-makers.
Dedicated project manager
3D booth design
Modular and cost-efficient
On-time delivery
30 years of experience
Delivered across Europe
Brands that use their exhibition stand as a competitive advantage
Numerous national and international brands and exhibitors have relied on ISYFAIR for years.
The collaboration is defined by trust, planning reliability, and measurable results at Europe’s leading trade fair venues.
ISYFAIR: Your exhibition stand builder for the WBWE
For over 30 years, ISYFAIR has been creating sophisticated brand presentations throughout Europe. At the WBWE, we’ll guide you through all the on-site organizational, technical, and design requirements.
So you can focus entirely on your customers, we offer you complete planning security:
- Personal Project Management
A dedicated contact person coordinates your trade show presence for the WBWE in a structured and reliable manner, from the initial idea through to handover. - Custom Design Concepts
Our in-house creative department develops a trade show booth that clearly positions your brand and stands out visibly from the competition. - Free 3D design
You can visualize your trade show booth in advance and make informed decisions with complete confidence. - Europe-wide expertise
We are familiar with the processes in Europe’s major exhibition halls and ensure timely, stress-free execution.
Some of our successful trade show booths in Europe
Our portfolio features trade show booths of various sizes, across different industries, and tailored to a wide range of requirements.
Every trade show booth is designed with the goal of engaging visitors, fostering conversations, and bringing the brand to life.
What to expect at the WBWE
The WBWE in Ciudad Real is one of the most important international trade fairs for bulk wine. Producers, bottlers, and buyers meet here for structured order business. The clear focus is on volume, pricing, and long-term supply relationships.
More than 800 wineries from over 20 countries present wines, musts, and concentrates. According to the organizer, a large share of deals are concluded directly on site. Anyone active in the international bulk wine trade will find efficient access to decision-makers here.
Exhibitors and Brands
Around 800 exhibitors from Spain, Italy, France, Australia, Chile, and South Africa take part. Bulk wine, private label concepts, musts, organic wines, and low-alcohol variants are presented. Many suppliers hold export certifications and offer flexible bottling capacities.
Trade Visitors and Decision-Makers
The fair is aimed at buyers, importers, retail chains, distributors, and bottlers. Decision-makers from retail and wholesale conduct structured tastings and price negotiations. The share of international visitors is around 70 percent.
Trends, Innovation, and Order Business
In demand are organic wines, alcohol-free variants, and sustainable packaging. Flexible delivery volumes and reliable logistics are of major importance. Tastings are clearly designed for comparability. Many contracts are prepared or concluded directly during the fair.
Environment and Positioning
Ciudad Real is located in the center of the Castilla-La Mancha region, the largest continuous wine-growing area in the world. The environment is professionally focused. Discussions are targeted and numbers-driven. The orientation is clearly business-focused.
Travel and Organization
The fair takes place at the IFEDI exhibition center in Ciudad Real. Distances are short. Appointments can be planned efficiently.
Location
Ciudad Real is located around 200 kilometers south of Madrid in Castilla-La Mancha. The region stands for high-volume wine production and professional export structures.
Accessibility
Highway and Airport Connections
Direct access via the A-4 and A-43 highways
Madrid Barajas Airport approximately 2 hours awayMetro Lines
No metro in Ciudad Real
AVE high-speed train from Madrid Atocha approximately 1 hourParking
Parking areas directly at the exhibition grounds
Additional parking garages in the city centerHotels
Business hotels in the center of Ciudad Real
International chains near the train station
Practical Tip
Arrange appointments in advance using the official matchmaking system of the fair. Plan tastings by origin and price segment. This allows you to compare quality and conditions efficiently. Bring clear target prices and volume planning.
Ready for the WBWE?
Let us design your ideal trade show booth.
FAQ
A local trade show builder is familiar with the exhibition grounds, procedures, and requirements for exhibitors. This expertise ensures a seamless booth design, efficient logistics, and a professional trade show booth.
ISYFAIR handles the complete setup and takedown of your trade show booth at trade shows, conventions, and events. Our own experienced stand construction team ensures on-site implementation is completed on time and without a hitch.
ISYFAIR primarily designs modular trade show booths that can be reused multiple times. This lowers costs, reduces waste, and enables sustainable use for future trade show appearances.
As a reliable trade show builder, ISYFAIR designs and builds custom trade show booths in your city. From planning to dismantling, experienced project managers, warehouse staff, and assembly technicians work directly on-site, drawing on years of trade show construction expertise.
ISYFAIR offers in-depth trade show booth consulting for companies and brands. We work with you to align trade show goals, budget, booth design, and trade show marketing to specifically boost your trade show success.
A dedicated project manager coordinates planning, logistics, setup, and dismantling. ISYFAIR ensures a structured process and takes the pressure off you throughout your entire trade show participation.
Exhibition stands can be rented. You can choose from over 550 proven exhibition stand designs, which can be flexibly customized and delivered on time.
No. ISYFAIR builds exhibition stands ranging from approximately 9 square meters up to large-scale displays. Both small and large exhibitors receive personalized support.